Refine and maintain a streamlined brand message to be communicated across all channels of communication.
Drive content marketing initiatives including blog posts, white papers, newsletters, and email marketing
Manage and build presence on social media platforms such as Facebook, Twitter, and LinkedIn
Coordinate with outside agencies and vendors to drive digital marketing strategies.
Monitor and analyze standard marketing metrics to track, measure and report on the success of marketing initiatives: web traffic, email subscriptions, sales leads, click-through and email open rates, search engine rankings, etc.
Support VP of Sales with lead generation as well as client proposals and presentations
Implement and update database leads in CRM.
Maintain and update company website using WordPress.
Track and report sales metrics on a monthly basis