Mickael
Business Developer
Paris, Île-de-France, France
Compétences
Aventures
VIATYS Conseil
Consultant as Project Manager for La Française des Jeux (French leader in gambling Industry). Deployment of the CRM: Selligent. (V-Model) Gathered and analyzed user requirement, to get the architectural design and write Specifications. Integration test verification on back office Presentation to user for acceptance
Reunica
Redaction of the Marketing Action Plans for 2012 and 2013; Marketing Campaign administration into CRM Selligent. Creation of marketing materials. Project Manager for the deployment of a new Intranet in order to provide all the marketing material to the commercial force. (V-Model)
RS Express
Refine and maintain a streamlined brand message to be communicated across all channels of communication. Drive content marketing initiatives including blog posts, white papers, newsletters, and email marketing Manage and build presence on social media platforms such as Facebook, Twitter, and LinkedIn Coordinate with outside agencies and vendors to drive digital marketing strategies. Monitor and analyze standard marketing metrics to track, measure and report on the success of marketing initiatives: web traffic, email subscriptions, sales leads, click-through and email open rates, search engine rankings, etc. Support VP of Sales with lead generation as well as client proposals and presentations Implement and update database leads in CRM. Maintain and update company website using WordPress. Track and report sales metrics on a monthly basis
Webedia
Sourcing new high potential game studios Onboarding and coaching studios on all aspects of their games Developing a trusting relationship with my studios and ensure a follow-up Implement and update database leads in CRM Agile Ability to deconstruct and analyse mobile game mechanics Competitor analysis from hyper casual/casual games market Managering the A/B test process for all my games portfolio. Present guidelines and provide consultation to fully localize ingame content (gameplay, features, levels, IAP mechanics, etc) Part of the internal studio who launch the first Hypercasual Hit of Webedia Games X-Ray Top 12 on US market.
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Mickael
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